Landing Page Design & Tips
When we hear the words landing page we think PPC campaigns or some other type of web promoting. A landing page can be a website page that you can or can’t find on the menu bar depending on the clients needs.
Landing pages may be linked with a special promotional ad campaign you used to record the URL or used to promote your service in a special targeted serving area. The “promotional page” is also known as a “Dedicated Landing Page” since it is committed just to the advertisement that acquired the guests.
Points of arrival are important to your success online, they are frequently the “makers or breakers” of how you define your return on investment of your budget. Here are a couple of different tips to help you create an ideal landing page:
Use a Consistent Message
Studies show that you have under 3 seconds to get your websites visitors attention. You need your prospect to find your main message quickly and say “Yes, this is precisely what I came here for.” By exhibiting the same message that you gave in your promotion, your guest will know that they’re on the right website.
Remove All Other Distractions
A couple of years ago, a few smart web advertisers found that by removing every single other diversion from your landing page – i.e. remove the menu bar, remove your logo connecting to your home, dispose of whatever other promoting, and so on – you can increase your conversion rate dramatically.
This is not a one-size-fits-all situation depending on your business. You must know your business, know your message, and most importantly, know your business sector. For some people, the stripped down, no design, non-branded landing page may look like spam. Some visitors may even think that they’ve arrived at the wrong page, or that it’s a phishing website that’s looking to harvest emails and phone numbers.
Test Different Landing Pages
If you’re new to split-testing, it’s important to pay close attention to small details. Just a week ago I consulted with a client who promoted one landing page in Publication A and another landing page in Publication B. Since the second landing page got more sign-ups, he was convinced that it was the “victor” and he was ready to go at it full scale.
Upon further review, we found that the demographics for Publication A were altogether different than Publication B. The success of the second landing page couldn’t be ascribed to the page itself since the visitors being sent to the page were a better fit for his product. In the wake of running some split tests, we decided that the best course of action was to promote the main homepage in the second distribution.
Offer Multiple Ways to Respond
Depending on how the website visitor accessed your website, they may need different ways to contact you. Some people are on their phones, public computers, or using shared WIFI at a local coffee shop. Because of this, some people might be reluctant to submit personal information or credit card numbers to your website at the time.
Make sure to incorporate different ways for your website visitor to contact you, for example: via phone, contact form, through regular postal mail, by means of Skype, online chat, or by going to your physical address.
Take Advantage of a “Thank You” Page
After a website visitor has filled out the information on your landing page (or have taken the requested action), don’t forget to send them to a “thank you” page. Instead of just saying “thank you”, why not give them additional information about your other products or services?
You can redirect your visitors to your products page, or send them to another page on your website where they can get more information about you and your business. This is a good technique to keep visitors on your website longer. Keep in mind that visitors who are requesting more information from you are more likely to review additional products you offer and buy from you.
You can also give your website visitors something for free on the “thank you” page like a special report, free ebook, coupon codes, and more. The potential outcomes for your “Thank You” page are endless. Since your “thank you” page will normally get a high conversion rate, this is an open door that you unquestionably need to exploit. Contact us for more information about our landing page services.